There are various hurdles for teleradiology model to grow in India. Presently, good number of hospitals and diagnostic centres in persuit of efficiency and TAT (turn around time) are opting tele-reporting model. But doing so aggressively, they risk negative customer perception. If the cause-effect is not understood properly, it may potentially loose liverage of teleradiology in increasing efficiency in Dignostics.
Recently TeleradiologyHub conducted an informal study taking customer of its clientele (hospitals and diagnostic centres) into study. The survey reveals that perceived perception of Teleradiology amongst client customer base has no strong correlation with compromised diagnostic outcomes. However a number of customers said that they were not taken into confidence, some observed that they do not understand the telereporting attributes at all and they never consented to it knowingly. Some of them had no idea where these reports were coming from.
Based on the reply to questionnarie, experts then analysed and captured various categories; weighed them as shown in Diagram 1. All negative perception of telereporting put on two negative strands: Push Negative and Pull Negatives schematically shown in Diagram 2 .
The sheer physical absence of a radiologist at the Dignostic centres or hospitals can evoke Pull Negative. Whereas tele-reporting from a radiologists who is not visible in the diagnostic premises generates Push Negative in customer mind space.
These negative push and pull originate in different ways for different customer segments of Dignostic centres or hospitals. A segment 'Aware specialist doctors' feed customers to Dignostics centres due to machine specifications rather than report but are also perticular to who writes a report. There is segment local GPs who are least bothered about machines but want to see radioligists in the Dignostic centres. Corporate customer segment who feed patients designated centres/hospitals quarterly basis have little or no idea of tele-reporting but they would like to see a full time stationed radiologists in the Diagnostics premises.
Surprisingly, staff at Dignostics centre that spread the confidence across boards would be another customer segment who also view radioligist in the team serves placebo effect.
In all, such perception weakens the Dignostics brand if centres try to outsource reporting tasks. This may have an adverse impact on their brand in long run. Patients and consulting doctors certainly doubt the wherewithal. The scores given by TeleradiologyHub experts pictures pessimistic view as in Diagram 1; scoring high 8 on scale of 10.
This customer perception plays a vital role in brand building and patient flow therefore experts believe that there has to be some preparation, they call it a Tempering Process before moving on to Tele-reporting. The recipe should answer negative push and pull factor while gaining efficiencies due to Tele reportng.
TeleradiologyHub experts have convinced an operational plan for diagnostic centres to tackle negative push and pull factor and prepare client into tele-reporting. Its planning tools looks at cutting down nearly 20-30% costs, increasing efficiency and profitability in long run and build the brand awareness. The experts say with confidence that it is possible to transform SEGMENT NEUTRALITY INTO POSTIVE BRAND SENTIMENT.
The experts at TeleradiologyHub work 24*7 to understand the patient behaviour, their flow, Dignostics cost structure and other related pain of Dignostics centres. They are open to discuss troubling issue with leaders at Diagnostics centre.
Recently TeleradiologyHub conducted an informal study taking customer of its clientele (hospitals and diagnostic centres) into study. The survey reveals that perceived perception of Teleradiology amongst client customer base has no strong correlation with compromised diagnostic outcomes. However a number of customers said that they were not taken into confidence, some observed that they do not understand the telereporting attributes at all and they never consented to it knowingly. Some of them had no idea where these reports were coming from.
Based on the reply to questionnarie, experts then analysed and captured various categories; weighed them as shown in Diagram 1. All negative perception of telereporting put on two negative strands: Push Negative and Pull Negatives schematically shown in Diagram 2 .
The sheer physical absence of a radiologist at the Dignostic centres or hospitals can evoke Pull Negative. Whereas tele-reporting from a radiologists who is not visible in the diagnostic premises generates Push Negative in customer mind space.
These negative push and pull originate in different ways for different customer segments of Dignostic centres or hospitals. A segment 'Aware specialist doctors' feed customers to Dignostics centres due to machine specifications rather than report but are also perticular to who writes a report. There is segment local GPs who are least bothered about machines but want to see radioligists in the Dignostic centres. Corporate customer segment who feed patients designated centres/hospitals quarterly basis have little or no idea of tele-reporting but they would like to see a full time stationed radiologists in the Diagnostics premises.
Surprisingly, staff at Dignostics centre that spread the confidence across boards would be another customer segment who also view radioligist in the team serves placebo effect.
In all, such perception weakens the Dignostics brand if centres try to outsource reporting tasks. This may have an adverse impact on their brand in long run. Patients and consulting doctors certainly doubt the wherewithal. The scores given by TeleradiologyHub experts pictures pessimistic view as in Diagram 1; scoring high 8 on scale of 10.
This customer perception plays a vital role in brand building and patient flow therefore experts believe that there has to be some preparation, they call it a Tempering Process before moving on to Tele-reporting. The recipe should answer negative push and pull factor while gaining efficiencies due to Tele reportng.
TeleradiologyHub experts have convinced an operational plan for diagnostic centres to tackle negative push and pull factor and prepare client into tele-reporting. Its planning tools looks at cutting down nearly 20-30% costs, increasing efficiency and profitability in long run and build the brand awareness. The experts say with confidence that it is possible to transform SEGMENT NEUTRALITY INTO POSTIVE BRAND SENTIMENT.
The experts at TeleradiologyHub work 24*7 to understand the patient behaviour, their flow, Dignostics cost structure and other related pain of Dignostics centres. They are open to discuss troubling issue with leaders at Diagnostics centre.
If you are a Dignostics centre or a hospital and looking for Tele-reporting, TeleradiologyHub can help you..call them now !!
TeleradiologyHub is one of the India based Tele-radiology service providers. Please write to them directly if you have any queries: hello@teleradiologyhub.com
Diagram 1: Challenges in Tele-reporting or Teleradiology
Diagram 2: Negative Push and Negative Pull during tele-reporting
